Twitter is a powerful tool, I use it sparingly and carefully because people do listen. There was a spoof account, which highlighted the worst things about retailer W H Smith. It was usually about bad carpets and Easter merchandise being displayed before Christmas but I sent them a photograph of something which was clearly not right.
W H Smith has a huge magazine section, part of which was titled MENS INTERESTS. And all three major golf magazines were placed there. So any woman who might want to read about golf to take up the sport for the first time was sent this message. It’s a single sex sport, according to W H Smith.
A couple of months later and I took another photograph which looks like this.Golf is now a GENERAL INTEREST.
We all need to be proactive about the wrong messages being sent out about golf. Now about that Nationwide TV advert…